Sciencewide

ScienceWide is a new service for marketers that provides advertising opportunities on new and innovative scientific websites, ranging from open-access journals to professional networks, technical forums, collaborative tools, video protocol sites and more.

ScienceWide's platform makes it easy to discover new websites; plan, create and book online advertising campaigns; and reach new audiences. We specialize in giving marketers access to websites previously unavailable to advertisers, and helping them uncover new online channels that are in growth mode.

Getting Started

1. Start planning your campaign by defining your target audience or browse our list of websites by content category

2. Read detailed descriptions of each site and its audience, and view discounted advertising rates
3. Book your campaign and upload creatives
4. Pay by credit card or request an invoice
5. Once your campaign goes live, we'll send you regular reports so that you can monitor performance

Reporting

You will receive notifications from ScienceWide when your latest reports are available. All reports are customizable, filterable, and DART-compatible.

ScienceWide's Campaign Performance Report tracks impressions, clicks, clickthrough-rate (CTR), effective CPM (eCPM) and effective CPC (eCPC). Our Campaign Performance Report provides detailed metrics on each advertising unit has performed on each site placement.

ScienceWide also offers advanced reporting metrics via our Conversion Tracking Report. Conversion tracking allows you to understand what people do when they come to your site as a result of seeing one of your ads. There are two ways of tracking conversions with ScienceWide: post-click tracking and post-impression tracking. Post-click tracking (sometimes called "pixel tracking") tracks people who click on your ad to get to your site. Post-impression tracking (sometimes called "view-through tracking") tracks people who see your ad, then visit your site at some later point in time.

If you are interested in receiving ScienceWide's Conversion Tracking Reports for your campaign, please contact us.

Creative Specifications

ScienceWide currently accepts the following creative sizes:

• 468x60 (Full Banner)
• 728x90 (Leaderboard)
• 300x250 (Medium Rectangle)
• 160x600 (Wide Skyscraper)
• 120x600 (Skyscraper)
• 120x60 (Button)

* Please refer to the list of available ad units for each individual site or package. Not all ad units are available on all sites.

Accepted Formats:

• Standard image formats (GIF, JPG, PNG)
• Rich Media: JavaScript, Flash (SWF), HTML
• Video (SWF)

Specifications:

• ScienceWide-hosted files may not exceed 100K. No limit on creative hosted elsewhere.
• JPG/GIF should not exceed 100k
• Audio must be User Initiated
• Animation length may not exceed 15 seconds
• Animation may loop up to 3 times
• Click tag must be associated to its own button.
• Button needs to also be the full size of the image.
• Flash files must open in a new browser
• Flash files can only have 1 click through link
• If providing SWF assets, the click tag action script should be as follows:

  	on (release) { 
   		getURL(clickTAG, ?_blank?); 
  	} 

  * Click tag is case sensitive
• All creative submissions must be accompanied with a target URL
• All creative components will be tested and approved by ScienceWide

Questions? Contact us at help@sciencewide.com, or call us at 877-367-6197